Forest Focus Group

What really helped was switching to an ABM platform that could prioritize accounts based on engagement, predicted value, and fit. The targeted advertising across multiple channels meant that our content actually reached decision-makers instead of just random employees. I also liked the engagement insights because I could see which accounts were interacting with our campaigns and adjust accordingly. Integration with our existing CRM made life so much easier, since all the account data stayed updated automatically without having to manually sync anything. I came across promo codes RollWorks while checking different options and found it helped us trial the platform without worrying about costs. My main advice is to spend time learning how account scoring works in the tool and to experiment with different channels early on. Once you understand the data, targeting the right accounts becomes less guesswork and more of a repeatable process, which saved us countless hours and made campaigns feel much more purposeful.